Ferrania Eura: The Italian Holga

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Ferrania is a brand that all Italians of a certain age know, at least also in name only, because until the ’70s the advertising signs and neon signs appeared often in alignment with the photographers “shops” even in the remotest villages. Who then did not use at these times at least one Ferrania film roll? In short, it was kind of our local Kodak. Currently, this brand has returned to the attention of analogue photography enthusiasts with a crowdfunding operation to reactivate the film production lines once famous both in Italy and abroad. Anyway, is not the film that I want to speak about here, but a medium format camera: Ferrania Eura. Built since 1959/early ’60s, the Eura was a kind of Italian Holga, but made in a more refined and reliable way as well, with a decidedly higher level design.

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A Walk on Appia Antica – Images from the Past caught with a Retinette IIB

001_RetinetteIIA_Kentmere025Walking along the Via Appia Antica, in Rome, it’s like taking a leap into the past. Nearby, the modern city with all its noise and its concrete while before our eyes they lie green fields, luxury villas half-hidden among the ancient trees and above all, to the sides of the old road (often with the original flooring), construction of the Roman era, statues, temples and votive plaques. That alone could be enough to bring the visitor back in time more than twenty centuries but, sometimes, you can do amazing meetings, which return a scenario worthy of those immortalized by landscape painters of the nineteenth century.

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