Ferrania is a brand that all Italians of a certain age know, at least also in name only, because until the ’70s the advertising signs and neon signs appeared often in alignment with the photographers “shops” even in the remotest villages. Who then did not use at these times at least one Ferrania film roll? In short, it was kind of our local Kodak. Currently, this brand has returned to the attention of analogue photography enthusiasts with a crowdfunding operation to reactivate the film production lines once famous both in Italy and abroad. Anyway, is not the film that I want to speak about here, but a medium format camera: Ferrania Eura. Built since 1959/early ’60s, the Eura was a kind of Italian Holga, but made in a more refined and reliable way as well, with a decidedly higher level design.